//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Miller, Dale"
~subject:"Corporate branding"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Corporate branding
Firmenimage
Brand management
16
Markenführung
16
Brand image
8
Markenimage
8
Brand architecture
6
Markenarchitektur
6
Brand
5
Markenartikel
5
Corporate reputation
4
City marketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Stadtmarketing
3
Beziehungsmarketing
2
Brand associations
2
Brand orientation
2
Cultural heritage
2
Customer integration
2
Einzelhandel
2
Kulturgüter
2
Kundenintegration
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Retail trade
2
Retailing
2
Stakeholder
2
corporate heritage
2
Archival reseach
1
Australia
1
Australien
1
Authentic core
1
Brand building
1
Brand co-creation
1
Brand communities
1
Brand engagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Miller, Dale
Melewar, T. C.
18
Balmer, John M. T.
14
Bang, Nguyen
11
Foroudi, Pantea
11
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
5
Merrilees, Bill
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Podnar, Klement
4
Abimbola, Temi
3
Dineen, Brian R.
3
Han, Heesup
3
He, Xinming
3
Hussain, Shahzeb
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kirchgeorg, Manfred
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
3
Nobre, Helena
3
Powell, Shaun M.
3
Rindell, Anne
3
Singh, Jaywant
3
Smith, Katherine Taken
3
Swoboda, Bernhard
3
Vrontis, Demetris
3
Wiedmann, Klaus-Peter
3
Anisimova, Tatiana
2
Baum, Matthias
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
The journal of product & brand management
2
International journal of management reviews : IJMR
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
2
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
3
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
4
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
5
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->