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Alzola, Lucía Melián
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European journal of marketing : EJM
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An analysis of quality management in franchise systems
Monroy, Margarita Fernández
;
Alzola, Lucía Melián
- In:
European journal of marketing : EJM
39
(
2005
)
5
,
pp. 585-605
Persistent link: https://www.econbiz.de/10007781698
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