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~person:"Mora, José-Domingo"
~subject:"Television advertising"
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Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
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