//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Morgan, Neil A."
~subject:"Wettbewerbsstrategie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"implementation"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Wettbewerbsstrategie
Marketing management
21
Marketingmanagement
21
Marketing
8
Firm performance
7
Unternehmenserfolg
7
Resource-based view
6
Ressourcenorientierter Ansatz
6
Strategic management
4
Strategisches Management
4
Competitive advantage
3
Competitive strategy
3
Marketing capabilities
3
Marketing strategy
3
Strategic marketing
3
Wettbewerbsvorteil
3
Beziehungsmarketing
2
Brand management
2
Capability approach
2
Capability-Ansatz
2
Customer satisfaction
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Führungskräfte
2
International competition
2
International marketing
2
Internationaler Wettbewerb
2
Internationales Marketing
2
Kundenzufriedenheit
2
Managers
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Relationship marketing
2
marketing capabilities
2
marketing performance
2
Anforderungsprofil
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Business-to-business marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Morgan, Neil A.
Keller, Kevin Lane
5
Benkenstein, Martin
4
Hooley, Graham J.
4
Pehrsson, Anders
4
Raps, Andreas
4
Boulding, William
3
Christen, Markus
3
Krohmer, Harley
3
Parnell, John A.
3
Piercy, Nigel
3
Rajagopal
3
Reuter, Jens
3
Simon, Hermann
3
Springer, Reiner
3
Trout, Jack
3
Van Wassenhove, Luk N.
3
Varadarajan, P. Rajan
3
Acquaah, Moses
2
Andersen, Poul Houman
2
Apéria, Tony
2
Atasu, Atalay
2
Baumüller, Nicole
2
Bea, Franz Xaver
2
Benz, Men-Andri
2
Birnbaum, Daniel
2
Blythe, Jim
2
Borowicz, Frank
2
Bounie, David
2
Bradley, Nigel
2
Brock, Christian
2
Chan-Olmsted, Sylvia M.
2
Chaveles, Spyros
2
Chen, Ying-Ju
2
Cool, Karel O.
2
Craig, C. S.
2
Dadzie, Charlene A.
2
Dadzie, Kofi Q.
2
Day, George S.
2
Dietrich, Martin
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
2
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
3
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->