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~person:"Morgan, Neil A."
~type_genre:"Book section"
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Morgan, Neil A.
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Handbook of business-to-business marketing
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Marketing strategy processes and tools
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Marketing capabilities for B2B firms
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
- In:
Handbook of business-to-business marketing
,
(pp. 90-108)
.
2012
Persistent link: https://www.econbiz.de/10009500196
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2
Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process
Piercy, Nigel
;
Morgan, Neil A.
-
2009
Persistent link: https://www.econbiz.de/10003836026
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