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~person:"Mortimer, Kathleen"
~subject:"Marketing management"
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Marketing management
Advertising industry
4
Werbewirtschaft
4
Advertising
3
Marketingmanagement
3
Werbung
3
Beziehungsmarketing
2
Relationship marketing
2
Advertising agencies
1
Agency theory
1
Australia
1
Australien
1
Barriers
1
Change management
1
Clients
1
Corporate communications
1
EU countries
1
EU-Staaten
1
Großbritannien
1
Integrated marketing communication
1
Integrated marketing communications
1
Internal communication
1
Interne Kommunikation
1
Leadership
1
Lieferantenmanagement
1
Organisatorischer Wandel
1
Organizational change
1
Personalführung
1
Prinzipal-Agent-Theorie
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Public relations
1
Supplier relationship management
1
USA
1
United Kingdom
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United States
1
advertising agencies
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agencies
1
agency theory
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client/agency relationships
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clients
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integrated marketing communication
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Mortimer, Kathleen
King, Stephen
3
Laurie, Sally
3
Bruhn, Manfred
2
Busch, Oliver
2
Jones, John Philip
2
Marx, Anne
2
Batt, Verena
1
Brodie, Roderick J.
1
Chychun, V. A
1
Coman, K. R.
1
Dahlhoff, Hans-Dieter
1
De Kluyver, Cornelis A.
1
Dreosso, Corina
1
Gould, Stephen J.
1
Gralpois, Bruno
1
Grein, Andreas F.
1
Grimes, Tony
1
Hackley, Christopher E.
1
Hand, Michael
1
Hartley, Steven W.
1
Hosoda, Takamichi
1
Kabak, Irwin W.
1
Kallevig, Annette
1
Katavelos, Antonios
1
Katsonis, Nikolaos
1
Keegan, Brendan James
1
Kennedy, Susan L.
1
Kinnucan, Henry W.
1
Kitchen, Philip J.
1
Kliatchko, Jerry G.
1
Knuth, Ingo
1
Kuhn, Wilhelm
1
Käfer, Günter
1
Kübler, Raoul
1
Lerman, Dawn B.
1
Martin, Sieglinde
1
Miletsky, Jason I.
1
Morikawa, Miyuki
1
Mühl-Benninghaus, Wolfgang
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European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
3
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How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
2
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
3
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
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