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~person:"Moyer, Reed"
~person:"Tarasi, Crina O."
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Moyer, Reed
Tarasi, Crina O.
Hutt, Michael D.
48
Speh, Thomas W.
19
Walker, Beth A.
17
Reingen, Peter H.
5
Bolton, Ruth N.
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Kumar, Ajith
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Steward, Michelle D.
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Kapelianis, Dimitri
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Billett, Matthew T.
2
Bolton, Ruth N
2
Butaney, Gul T.
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Frankwick, Gary L.
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Hutt, Michael D
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Rodriguez, Carlos M.
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Ronchetto, John R.
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Selnes, Fred
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Tarasi, Crina O
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Walker, Beth A
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Financial portfolio theory and customer management : insights and research directions
Hutt, Michael D.
;
Tarasi, Crina O.
;
Walker, Beth A.
- In:
Handbook of marketing and finance
,
(pp. 86-107)
.
2012
Persistent link: https://www.econbiz.de/10009552519
Saved in:
2
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
3
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
4
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
5
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
6
Macro marketing
Moyer, Reed
;
Hutt, Michael D.
-
1978
-
2. ed
Persistent link: https://www.econbiz.de/10000040796
Saved in:
7
MACRO MARKETING / REED MOYER ; MICHAEL D. HUTT
Moyer, Reed
;
Hutt, Michael D.
-
1978
-
2. ED.
Persistent link: https://www.econbiz.de/10004654445
Saved in:
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