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~person:"Mudambi, Susan"
~person:"Oh, Sejo"
~source:"econis"
~type_genre:"Commentary"
~type_genre:"Reprint"
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Brand management ; Vol. 4
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Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
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2010
Persistent link: https://www.econbiz.de/10003922784
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Developing buyer-seller relationships
Dwyer, F. R.
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Schurr, Paul H.
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Oh, Sejo
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2008
Persistent link: https://www.econbiz.de/10003727120
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