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~person:"Mulcahy, Rory"
~person:"Schuster, Lisa"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
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Deutschland
Konsumentenverhalten
Social marketing
12
Social Marketing
10
Consumer behaviour
6
Jugendliche
4
Youth
4
Behaviour
3
Consumer attitudes
3
Nachhaltigkeit
3
Sustainability
3
Systematic review
3
Bibliometrics
2
Bibliometrie
2
Children
2
Computerspiel
2
Consumers experiencing vulnerability
2
Gamification
2
Kinder
2
Transformative
2
Verbrauchereinstellung
2
Verhalten
2
Video game
2
Well-being
2
social marketing
2
Active transportation
1
Adolescents
1
Advertising effects
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Alcohol
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Alcohol consumption
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Alkoholkonsum
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Arzneimittel
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Athlete management
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Athlete well-being
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Athletes
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Mulcahy, Rory
Schuster, Lisa
Cornelissen, Gert
7
Warlop, Luk
7
Chesnes, Matthew
6
Dewitte, Siegfried
6
Jin, Ginger Zhe
6
Rundle-Thiele, Sharyn
6
Gordon, Ross
5
Ida, Takanori
5
Ito, Koichiro
5
Piacentini, Maria
5
Rettie, Ruth
5
Tanaka, Makoto
5
Burchell, Kevin
4
Ekström, Mathias
4
Kubacki, Krzysztof
4
Previte, Josephine
4
Sunstein, Cass R.
4
Brennan, Linda
3
Dibb, Sally
3
Dimant, Eugen
3
Drennan, Judy
3
Evans, W. Douglas
3
Galan-Ladero, M. Mercedes
3
Pandelaere, Mario
3
Pelsmacker, Patrick de
3
Russell-Bennett, Rebekah
3
Schmidt, Ulrich
3
Thaler, Richard H.
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Trogele, Ulrich
3
Yzerbyt, Vincent
3
Aleti, Torgeir
2
Ante, Lennart
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Biswas, Saswata Narayan
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Bolton, Gary E.
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Cadario, Romain
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Australasian marketing journal
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of social marketing : JSOCM
1
The journal of services marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
6
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1
A transformative and
social
marketing
ecosystem investigation into drug use among young adults
Riedel, Aimee
;
Beatson, Amanda
;
Mulcahy, Rory
;
Keating, …
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 184-200
Persistent link: https://www.econbiz.de/10013542922
Saved in:
2
Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for
social
marketing
Florence, Emma Shaozhen
;
Fleischman, David
;
Mulcahy, Rory
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 623-652
Persistent link: https://www.econbiz.de/10013440646
Saved in:
3
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
4
Competition and its influence on consumer decision making in
social
marketing
Schuster, Lisa
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1333-1352
Persistent link: https://www.econbiz.de/10011405261
Saved in:
5
Understanding how gamification influences behaviour in
social
marketing
Mitchell, Robert
;
Schuster, Lisa
;
Drennan, Judy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 12-19
Persistent link: https://www.econbiz.de/10011782242
Saved in:
6
A theoretical approach to segmenting children's walking behaviour
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011382795
Saved in:
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