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~person:"Nadanyiova, Margareta"
~subject:"Marketing"
~subject:"Relationship marketing"
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Nadanyiova, Margareta
Pepels, Werner
4
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Ammann, Paul
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Bauer, Hans H.
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Malraison, Jean-Claude
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Central European business review : CEBR
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
2
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Specifics in brand value sources of customers in the banking industry from the psychographic point of view
Gajanova, Lubica
;
Nadanyiova, Margareta
;
Lazaroiu, Gheorghe
- In:
Central European business review : CEBR
9
(
2020
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012295066
Saved in:
2
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
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