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~person:"Naderer, Brigitte"
~subject:"Advertising effects"
~subject:"Body weight"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Body weight
Social web
Consumer behaviour
13
Konsumentenverhalten
13
Werbewirkung
10
Advertising
6
Children
6
Kinder
6
Product Placement
6
Product placement
6
Werbung
6
persuasion knowledge
6
Brand image
3
Markenimage
3
children
3
Brand management
2
Cognition
2
Eating habit
2
Ernährungsverhalten
2
Food
2
Internet marketing
2
Kognition
2
Lebensmittel
2
Markenführung
2
Online-Marketing
2
Psychology of advertising
2
Social Web
2
Werbepsychologie
2
product placement
2
CPI-placement
1
Computerspiel
1
Corporate disclosure
1
Environmental consciousness
1
Functional food
1
Funktionelle Lebensmittel
1
Gesundheit
1
Gesundheitsrisiko
1
Green marketing
1
Health
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Naderer, Brigitte
Septianto, Felix
28
Gierl, Heribert
25
Pelsmacker, Patrick de
25
Dens, Nathalie
22
Filieri, Raffaele
21
Dwivedi, Yogesh Kumar
19
Loureiro, Sandra Maria Correia
18
Pauwels, Koen
17
Diehl, Sandra
16
Huber, Frank
16
Flavián Blanco, Carlos
15
Hollebeek, Linda D.
15
Martínez-López, Francisco J.
15
Usman, Osly
15
Yoon, Sukki
15
Eisend, Martin
14
Ghose, Anindya
14
Reijmersdal, Eva A. van
14
Thaichon, Park
14
Esch, Franz-Rudolf
13
Gázquez-Abad, Juan Carlos
13
Hudders, Liselot
13
Muehling, Darrel D.
13
Wu, Linwan
13
Bauer, Hans H.
12
Boerman, Sophie C.
12
Choi, Yung Kyun
12
Dahlén, Micael
12
Kareklas, Ioannis
12
Ko, Eunju
12
Matthes, Jörg
12
Rita, Paulo
12
Stephen, Andrew T.
12
Torres, Ivonne M.
12
Yoon, Hye Jin
12
Bigné Alcañiz, J. Enrique
11
Dodoo, Naa Amponsah
11
Grewal, Dhruv
11
Kulczynski, Alicia
11
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Springer Fachmedien Wiesbaden
1
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International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
12
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1
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
2
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
3
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
4
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
5
Healthy, sweet, brightly colored, and full of vitamins : cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
Naderer, Brigitte
;
Binder, Alice
;
Matthes, Jörg
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1012-1030
Persistent link: https://www.econbiz.de/10012395638
Saved in:
6
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
7
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
8
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
9
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
10
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
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