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~person:"Naheed, Shahneela"
~subject:"Developing countries"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
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Search: subject_exact:"Bangladesch"
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Nachhaltige Entwicklung
Bangladesch
2
Bangladesh
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Entwicklungsländer
2
developing countries
2
political marketing
2
Marketing
1
Marketing management
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Marketingmanagement
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Virales Marketing
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Word of mouth communication
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Article in journal
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Naheed, Shahneela
Chowdhury, Tamgid Ahmed
7
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International journal of business and economics
1
Journal of marketing communications
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ECONIS (ZBW)
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Word of mouth communication in political marketing : understanding and managing referrals
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 290-313
Persistent link: https://www.econbiz.de/10012203477
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2
Factors affecting political marketing in rural and urban Bangladesh : a multi-dimensional approach
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
- In:
International journal of business and economics
18
(
2019
)
1
,
pp. 97-119
Persistent link: https://www.econbiz.de/10012231695
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