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~person:"Nan, Guofang"
~person:"Ratchford, Brian Thomas"
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Search: subject:"omnichannel retailing"
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Online retailing
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Online-Handel
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Retail trade
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Vertriebsweg
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Spieltheorie
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Long tail theory
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Nan, Guofang
Ratchford, Brian Thomas
Lazaris, Chris
5
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3
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3
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Meena, Purushottam Lal
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Quach, Sara
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Journal of retailing
2
European journal of operational research : EJOR
1
IEEE transactions on engineering management : EM
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ECONIS (ZBW)
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Innovations in retail delivery : current trends and future directions
Ratchford, Brian Thomas
;
Gauri, Dinesh Kumar
;
Jindal, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 547-562
Persistent link: https://www.econbiz.de/10014465650
Saved in:
2
Separation or integration : the game between retailers with online and offline channels
Wang, Ronghui
;
Nan, Guofang
;
Kou, Gang
;
Li, Minqiang
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1348-1359
Persistent link: https://www.econbiz.de/10014282991
Saved in:
3
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
4
Channel integration choices and pricing strategies for competing dual-channel retailers
Wang, Ronghui
;
Nan, Guofang
;
Chen, Lin
;
Li, Minqiang
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2260-2274
Persistent link: https://www.econbiz.de/10013431203
Saved in:
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