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~person:"Naudé, Peter"
~person:"Yang, Zhilin"
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B-to-B-Marketing
26
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Naudé, Peter
Yang, Zhilin
Kleinaltenkamp, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of business-to-business marketing
2
Asia Pacific journal of marketing and logistics
1
Journal of business market management : jbm
1
Journal of business research : JBR
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ECONIS (ZBW)
27
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1
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
2
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
3
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
4
Relationships and networks as examined in Industrial Marketing Management
Naudé, Peter
;
Sutton-Brady, Catherine
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012064159
Saved in:
5
Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry
Wang, Yonggui
;
Wu, Jianfeng
;
Yang, Zhilin
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 227-244
Persistent link: https://www.econbiz.de/10010228315
Saved in:
6
Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephen
; …
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010228318
Saved in:
7
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem
;
Najafi-Tavani, Zhaleh
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
Saved in:
8
Relationship quality in business to business relationships : reviewing the current literatures and proposing a new measurement model
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephan
; …
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10011458441
Saved in:
9
An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
10
Institutional theory in business marketing : a conceptual framework and future directions
Yang, Zhilin
;
Su, Chenting
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 721-725
Persistent link: https://www.econbiz.de/10010404148
Saved in:
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