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~person:"Neemann, Christoph Wiard"
~person:"Valette-Florence, Pierre"
~subject:"Gewerblicher Rechtsschutz"
~subject:"IT-Recht"
~subject:"Markenführung"
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Gewerblicher Rechtsschutz
IT-Recht
Markenführung
Product counterfeiting
4
Produktpiraterie
4
Brand management
2
Industrial property rights
2
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Luxury goods
2
Luxusgüter
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Brand loyalty
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Counterfeiting resistance
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Estimation theory
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Frühwarnsystem
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Luxury brand
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Markenartikel
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Neemann, Christoph Wiard
Valette-Florence, Pierre
Andrés, Antonio R.
10
Asongu, Simplice A.
10
Qian, Yi
10
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8
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4
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3
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Berichte aus der Produktionstechnik
1
Journal of business research : JBR
1
Technologiemanagement
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The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
2
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
3
Technologieschutz
Neemann, Christoph Wiard
;
Schuh, Günther
-
2011
Persistent link: https://www.econbiz.de/10008772006
Saved in:
4
Methodik zum Schutz gegen Produktimitationen
Neemann, Christoph Wiard
-
2007
Persistent link: https://www.econbiz.de/10003513360
Saved in:
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