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~person:"Neslin, Scott A."
~person:"Scheer, Burkhard"
~person:"Tiago, Maria Teresa Borges"
~subject:"Data mining"
~subject:"Einführung"
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Einführung
Kundenbindungsprogramm
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Loyalty program
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Neslin, Scott A.
Scheer, Burkhard
Tiago, Maria Teresa Borges
Breugelmans, Els
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Chun, So Yeon
2
Gardete, Pedro
2
Göhlich, Frederike
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
2
International journal of contemporary hospitality management
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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The theory-practice research gains from big data : evidence from hospitality loyalty programs
Rita, Paulo
;
Tiago, Maria Teresa Borges
;
Caetano, Joana
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4486-4501
Persistent link: https://www.econbiz.de/10014430130
Saved in:
2
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
3
Gestaltungsmöglichkeiten von Kundenkartenprogrammen
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 37-64)
.
2007
Persistent link: https://www.econbiz.de/10003511378
Saved in:
4
Aufbau und Nutzung von Kundenwissen durch Kundenkartenprogramme
Scheer, Burkhard
;
Schneider, Svenja
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 65-86)
.
2007
Persistent link: https://www.econbiz.de/10003511379
Saved in:
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