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~person:"Neslin, Scott A."
~person:"Scheer, Burkhard"
~subject:"Consumer behaviour"
~subject:"Data mining"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Data mining
Kundenbindungsprogramm
3
Loyalty program
3
Beziehungsmarketing
2
Relationship marketing
2
Big Data
1
Big data
1
Data Mining
1
Data protection
1
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Loyalty programs
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Market segmentation
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Marketingmanagement
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Rabatt
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Rebate
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1
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customer tier programs
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database marketing
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frequency reward
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Neslin, Scott A.
Scheer, Burkhard
Tanford, Sarah
8
Bijmolt, Tammo H. A.
6
Mattila, Anna S.
6
Meyer-Waarden, Lars
5
Ha, Young
4
Im, Hyunjoo
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Verhoef, Peter C.
4
Baloglu, Seyhmus
3
Banik, Shanta
3
Bhardwaj, Renu
3
Bradlow, Eric T.
3
Breugelmans, Els
3
Dorotic, Matilda
3
Hwang, Yoo Hee
3
Mimouni Chaabane, Aïda
3
Park, Young-Hoon
3
Pez, Virginie
3
Raab, Carola
3
Soni, Pavleen
3
Söderlund, Magnus
3
Tahal, Radek
3
Viswanathan, Vijay
3
Wong, IpKin Anthony
3
Yi, Youjae
3
Bagchi, Rajesh
2
Baker, Melissa A.
2
Benavent, Christophe
2
Bendle, Neil T.
2
Chan, Haksin
2
Chun, So Yeon
2
Colliander, Jonas
2
Danaher, Peter J.
2
Danaher, Tracey S.
2
Divine, Richard L.
2
Drèze, Xavier
2
Fearne, Andrew P.
2
Fok, Dennis
2
Gao, Yongqiang
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Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
2
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
2
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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