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~person:"Neslin, Scott A."
~person:"Scheer, Burkhard"
~subject:"Data mining"
~subject:"Kundenbindungsprogramm"
~type_genre:"Aufsatz in Zeitschrift"
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Data mining
Kundenbindungsprogramm
Loyalty program
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1
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1
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Data Mining
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customer tier programs
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Neslin, Scott A.
Scheer, Burkhard
Bijmolt, Tammo H. A.
12
Tanford, Sarah
11
Mattila, Anna S.
7
Dorotic, Matilda
6
Meyer-Waarden, Lars
6
Verhoef, Peter C.
6
Zolfaghari, Saeed
6
Breugelmans, Els
5
Raab, Carola
5
Yang, Morgan X.
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Yu, Irina Y.
5
Banik, Shanta
4
Bazargan, Amirhossein
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Ha, Young
4
Hwang, Yoo Hee
4
Im, Hyunjoo
4
Karray, Salma
4
Mimouni Chaabane, Aïda
4
Noble, Stephanie M.
4
Palmatier, Robert W.
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Soni, Pavleen
4
Steinhoff, Lena
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Zeng, Kevin J.
4
Baloglu, Seyhmus
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Berezan, Orie
3
Chun, So Yeon
3
Danaher, Peter J.
3
Danaher, Tracey S.
3
Fearne, Andrew P.
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Fok, Dennis
3
Kumar, V.
3
Li, Zonghuo
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Lin, Tin-Chun
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
3
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
2
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
Saved in:
3
A market response model for coupon promotions
Neslin, Scott A.
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10001095702
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