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~person:"Ng, Yu Leung"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Aufsatz in Zeitschrift
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Ng, Yu Leung
Chan, Kara
9
Prendergast, Gerard P.
2
Liu, Jianqiong
1
Luk, Edwin K.
1
Williams, Russell B.
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Young consumers : insight and ideas for responsible marketers
4
The journal of consumer marketing
3
Health marketing quarterly
1
Journal of international consumer marketing
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ECONIS (ZBW)
9
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1
Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara
;
Prendergast, Gerard P.
;
Ng, Yu Leung
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
Saved in:
2
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
3
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
4
Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?
Chan, Kara
;
Ng, Yu Leung
;
Prendergast, Gerard P.
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 339-352
Persistent link: https://www.econbiz.de/10010472672
Saved in:
5
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
6
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
7
How Chinese adolescent girls perceive gender roles : a psychographic study
Chan, Kara
;
Ng, Yu Leung
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10009722350
Saved in:
8
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
9
Segmentation of Chinese adolescent girls using gender roles and ideal female images
Chan, Kara
;
Ng, Yu Leung
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009681489
Saved in:
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