//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Nickel, Oliver"
~person:"Schmitt, Bernd"
~subject:"Beziehungsmarketing"
~subject:"New product design"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Live-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
New product design
Event-Marketing
13
Event marketing
10
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
4
Markenführung
4
Aufsatzsammlung
2
Brand equity
2
Brand image
2
Markenimage
2
Markenwert
2
Product design
2
Produktgestaltung
2
Advertising effects
1
Behavioral economics
1
Consumer experience
1
Consumer experiences
1
Criticism
1
Deutschland
1
Economic psychology
1
Erfolgsfaktor
1
Erlebnismarketing
1
Experiential marketing
1
Experiential product attributes
1
Experiential psychology
1
Experientialism
1
Fallstudiensammlung
1
France
1
Frankreich
1
Germany
1
Innovation
1
Kritik
1
Markenpolitik
1
Marketing management
1
Marketingmanagement
1
Materialism
1
New product development
1
Processing fluency
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
German
1
English
1
Author
All
Nickel, Oliver
Schmitt, Bernd
Zanger, Cornelia
5
Drengner, Jan
4
Gedenk, Karen
3
Jahn, Steffen
3
Neslin, Scott A.
3
Alexandris, Kostas
2
Luppold, Stefan
2
Muskat, Birgit
2
Prayag, Girish
2
Rather, Raouf Ahmad
2
Sundbo, Jon
2
Sørensen, Flemming
2
Taheri, Babak
2
Wong, IpKin Anthony
2
Abbas Adamu, Adamu
1
Abha, Wankhede
1
Adam, Carol
1
Ai, Chi-Han
1
Akel, Gökhan
1
Akhoondnejad, Arman
1
Akyol, Ayşe
1
Albouy, Jeanne
1
Alexandris, Kostantinos
1
Ali, Faizan
1
Altschwager, Teagan
1
Amiot, Thomas
1
Angelini, Antonella
1
Athaide, Gerard A.
1
Barbu, Florentina-Simona
1
Barhorst, Jennifer Brannon
1
Barnes, Donald C.
1
Barrera, Kevin Giang
1
Barry, Holly
1
Bartl, Christopher
1
Batista-Foguet, Joan M.
1
Baumgarth, Carsten
1
Beatty, Sharon E.
1
Beig, Faseeh Amin
1
Bendel, Carolin
1
more ...
less ...
Published in...
All
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
2
Customer Experience Management
Schmitt, Bernd
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 697-711)
.
2009
Persistent link: https://www.econbiz.de/10003766156
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->