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~person:"Nickel, Oliver"
~person:"Schmitt, Bernd"
~subject:"Markenimage"
~subject:"New product design"
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Journal of business research : JBR
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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The design of experience
Schmitt, Bernd
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 197-204)
.
2016
Persistent link: https://www.econbiz.de/10011593198
Saved in:
2
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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