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~person:"North, Adrian C."
~person:"Rothschild, Michael"
~type:"article"
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Hörfunkwerbung
3
Radio advertising
3
Consumer behaviour
2
Konsumentenverhalten
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Psychology of advertising
2
Werbepsychologie
2
1987
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Age group
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Brand management
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Fernsehen
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Generationengerechtigkeit
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North, Adrian C.
Rothschild, Michael
Dukes, Anthony
4
Reinares-Lara, Eva
4
Gal-Or, Esther
3
Martín-Santana, Josefa D.
3
Bellman, Steven
2
Berkman, Dave
2
Bruwer, Johan
2
Cohen, Justin
2
Craton, Lincoln G.
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Faulkner, Margaret
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Gaßner, Hans-Peter
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Goldberg, Marvin E.
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Macklin, M. C.
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Michelon, Aaron
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Muela-Molina, Clara
2
Oakes, Steve
2
Reinares-Lara, Pedro
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Schneider, Guido
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Aggarwal, Amit
1
Alexander, Peter J.
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Allan, David
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Anderson, Simon P.
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Apaolaza-Ibáñez, Vanessa
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Araman, Victor F.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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The impact of narrator age congruity on responses to a radio advertisement
Oakes, Steve
;
North, Adrian C.
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009261662
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2
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
3
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
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