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~person:"Nufer, Gerd"
~person:"Vrontis, Demetris"
~subject:"Fußball"
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Search: subject:"Management"
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Fußball
Marketing management
48
Marketingmanagement
48
Brand management
36
Markenführung
36
Beziehungsmarketing
35
Innovation
35
Innovation management
35
Innovationsmanagement
35
Relationship marketing
35
Marketing
31
Sportmarketing
28
Sports marketing
28
Strategisches Management
27
Strategic management
26
Management
25
Consumer behaviour
23
Konsumentenverhalten
23
Knowledge management
22
Welt
22
Wissensmanagement
22
World
22
KMU
21
SME
21
Firm performance
20
Unternehmenserfolg
20
Football
19
Event-Marketing
18
Event marketing
17
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17
Corporate Social Responsibility
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Corporate social responsibility
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Deutschland
16
Germany
16
Organisatorischer Wandel
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Organizational change
16
Coronavirus
15
Multinationales Unternehmen
15
Professional sports
15
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English
13
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Nufer, Gerd
Vrontis, Demetris
Thrassou, Alkis
12
Zülch, Henning
11
McDonald, Heath
8
Palme, Moritz
7
Biscaia, Rui
6
Bridgewater, Sue
6
Chadwick, Simon
6
Chanavat, Nicolas
6
Guajardo, Mario
6
Kriemadis, Thanos
6
Kunkel, Thilo
6
Shuv-Ami, Avichai
6
Zhang, James J.
6
Balliauw, Matteo
5
Constandt, Bram
5
Franck, Egon
5
Jenewein, Wolfgang
5
Karg, Adam
5
Kesenne, Stefan
5
Manoli, Argyro Elisavet
5
Nüesch, Stephan
5
Willem, Annick
5
Anagnostopoulos, Christos
4
Burmann, Christoph
4
Dickson, Geoff
4
Durán, Guillermo
4
Frick, Bernd
4
Funk, Daniel C.
4
Goodall, Amanda H.
4
Halabi, Abdel K.
4
Heere, Bob
4
Huber, Frank
4
Jost, Sébastien
4
Kahn, Lawrence M.
4
Kartakoullis, Nicos L.
4
Kirsch, Benedikt
4
Kolyperas, Dimitrios
4
Littkemann, Jörn
4
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Erich-Schmidt-Verlag <Berlin>
1
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Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
2
Tübinger Diskussionsbeiträge
2
Accounting, auditing & accountability journal
1
DUV / Wirtschaftswissenschaft
1
International journal of organizational analysis
1
Journal for international business and entrepreneurship development
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of transnational management : the official journal of the International Management Development Association
1
Sportmanagement : SPM
1
The marketing review
1
Tübinger Diskussionsbeitrag
1
Wirtschaftswissenschaft
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ECONIS (ZBW)
19
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1
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10
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19
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1
A holistic strategic perspective of football industry stakeholders
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
3
,
pp. 349-377
Persistent link: https://www.econbiz.de/10013478512
Saved in:
2
The contemporary football industry : a value-based analysis of social, business structural and organisational stakeholders
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Accounting, auditing & accountability journal
37
(
2024
)
2
,
pp. 552-585
Persistent link: https://www.econbiz.de/10014514579
Saved in:
3
Football industry strategic contextualisation and developmental choices : the case of Cyprus, EU
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014308964
Saved in:
4
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
5
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
6
Strategic sport sponsorship
management
: a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
7
Ambush Marketing im Sport : Grundlagen - Best Practice - Evaluation
Nufer, Gerd
-
2018
-
2., völlig neu bearbeitete Auflage
Persistent link: https://www.econbiz.de/10011843614
Saved in:
8
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
9
Football facility and equipment
management
Kartakoullis, Nicos L.
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
6
(
2013
)
4
,
pp. 265-282
Persistent link: https://www.econbiz.de/10010336687
Saved in:
10
Football performance and strategic choices in Italy and beyond
Rossi, Matteo
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of organizational analysis
21
(
2013
)
4
,
pp. 546-564
Persistent link: https://www.econbiz.de/10010201090
Saved in:
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