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~person:"Nusair, Khaldoon"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
5
Konsumentenverhalten
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Website
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Beziehungsmarketing
4
Brand image
4
Brand management
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Internet marketing
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Flow experience
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Nusair, Khaldoon
Okumus, Fevzi
4
Bilgihan, Anil
3
Campo, Sara
3
Fernández-Cavia, José
3
Jiménez-Barreto, Jano
3
Loginova, Oksana
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Rubio Benito, Natalia
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Barreda, Albert
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Barreda, Albert A.
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Shoukat, Shameem
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Suckow, Christina
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Tarkiainen, Anssi
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Vasavada-Oza, Falguni
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
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Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
2
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
3
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
4
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
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