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~person:"O'Cass, Aron"
~person:"Zhang, Jing"
~subject:"Innovation"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Innovation
Marketing management
32
Marketingmanagement
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Firm performance
10
Unternehmenserfolg
10
Brand management
8
Markenführung
8
Beziehungsmarketing
7
Industrie
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O'Cass, Aron
Zhang, Jing
Stern, Scott
7
Trajtenberg, Manuel
7
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Herstatt, Cornelius
5
Sakas, Damianos P.
5
Saran, Anshu
5
Brem, Alexander
4
Droge, Cornelia
4
Hult, G. Tomas M.
4
Hultink, Erik J.
4
Kavoura, Androniki
4
Kohlbacher, Florian
4
Song, Michael
4
Trommsdorff, Volker
4
Bamfo, Bylon Abeeku
3
Banerjee, Sumitro
3
Bang, Nguyen
3
Belz, Christian
3
Bonney, Lawrence
3
Calantone, Roger J.
3
Cheng, Colin C.
3
Dayan, Mumin
3
Di Benedetto, C. Anthony
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
Eng, Teck Yong
3
Gilmore, Audrey
3
Gupta, Suraksha
3
Harms, Fred
3
Helm, Roland
3
Kandemir, Destan
3
Kliche, Mario
3
Krumwiede, Dennis
3
Kuester, Sabine
3
Mast, Claudia
3
Morgan, Todd
3
Mu, Jifeng
3
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of strategic marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australasian marketing journal
1
European journal of marketing : EJM
1
Journal of advances in management research : JAMR
1
Journal of business research : JBR
1
Management decision : MD
1
Nankai business review international
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The journal of business & industrial marketing
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ECONIS (ZBW)
13
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1
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
2
Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
Xu, Hangjun
;
Guo, Huiling
;
Zhang, Jing
;
Dang, Anh
- In:
Journal of business research : JBR
86
(
2018
),
pp. 141-152
Persistent link: https://www.econbiz.de/10011855266
Saved in:
3
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
4
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
5
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
6
Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing
;
Zhu, Miao
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
Saved in:
7
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
8
Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters
Zhang, Jing
;
Jiang, Yanxin
;
Zhu, Miao
- In:
Journal of advances in management research : JAMR
12
(
2015
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011376978
Saved in:
9
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
10
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
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