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~person:"O'Reilly, Norm"
~subject:"Guerilla marketing"
~subject:"Sports"
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Guerilla marketing
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O'Reilly, Norm
Maennig, Wolfgang
18
Nufer, Gerd
11
Parent, Milena M.
11
Szymanski, Stefan
9
Funk, Daniel C.
8
Kavetsos, Georgios
8
Leopkey, Becca
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Matheson, Victor A.
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Wicker, Pamela
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Dolan, Paul
7
Inoue, Yuhei
7
Koenigstorfer, Joerg
7
Krekel, Christian
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Mavridis, Dimitris
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Noland, Marcus
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7
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Ziebarth, Nicolas R.
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Feddersen, Arne
6
Grohs, Reinhard
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Humphreys, Brad R.
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Jordan, Jeremy S.
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Senik-Leygonie, Claudia
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Séguin, Benoit
6
Ellis, Dana
5
Filo, Kevin
5
Forrest, David
5
Jensen, Jonathan A.
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Kennelly, Millicent
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Koronios, Konstantinos
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MacIntosh, Eric W.
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Misener, Laura
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Nadeau, John
5
Pawlowski, Tim
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Sato, Mikihiro
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Schnitzer, Martin
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Schulenkorf, Nico
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International journal of sport management and marketing : IJSMM
2
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing intelligence & planning
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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1
A social capital view of an Olympic and Paralympic Games bid exploration process
Finch, David J.
;
Legg, David
;
O'Reilly, Norm
;
Wright, Stefan
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
2
,
pp. 302-321
Persistent link: https://www.econbiz.de/10012497341
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2
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
3
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
4
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
5
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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6
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
7
Olympic Games host and bid city marketing : exploring issue management in the relationships among event stakeholder groups
Xing, Xiaoyan
;
Church, Anthony G.
;
O'Reilly, Norm
; …
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10003761161
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