//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Oh, Haemoon"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Hotelgewerbe"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Hotel industry
12
Hotellerie
12
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
Brand management
5
Markenführung
5
Customer satisfaction
4
Gastgewerbe
4
Hospitality industry
4
Kundenzufriedenheit
4
Holiday behaviour
3
Marketingmanagement
3
Urlaubsverhalten
3
Beziehungsmarketing
2
China
2
Firm performance
2
Hotel
2
Market segmentation
2
Marketing management
2
Marktsegmentierung
2
Measurement
2
Messung
2
Motivation
2
Relationship marketing
2
Tourism marketing
2
Tourism research
2
Tourismusforschung
2
Tourismusmarketing
2
USA
2
United States
2
Unternehmenserfolg
2
Advertising
1
Advertising effects
1
Advertising strategies
1
Airbnb
1
Anthropomorphism
1
Bayes-Statistik
1
Bayesian
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Oh, Haemoon
Han, Heesup
4
Hsu, Cathy H. C.
4
King, Ceridwyn
4
So, Kevin Kam Fung
4
Wong, IpKin Anthony
4
Bilgihan, Anil
3
Gil Saura, Irene
3
Huan, Tzung-cheng
3
Khan, Imran
3
Lee, Seonjeong
3
Šerić, Maja
3
Arora, Sangeeta
2
Bonea, Maria
2
Das, Prashant
2
Dhiman, Praveen
2
Georgescu, Maria-Andrada
2
Hu, Clark
2
Hyun, Sunghyup Sean
2
Kang, Juhee
2
Kim, Jinkyung Jenny
2
Kim, Woo Gon
2
Li, Xiangping
2
Liu, Chih-Hsing
2
Liu, Kuo-Ning
2
Liu, Matthew Tingchi
2
Manthiou, Aikaterini
2
Nusair, Khaldoon
2
Nuseir, Mohammed T.
2
Okumus, Fevzi
2
Park, Jungkun
2
Perdue, Richard R.
2
Pop, Cornelia
2
Rahman, Zillur
2
Rather, Raouf Ahmad
2
Ribaudo, Giorgio
2
Shin, Hakseung
2
Sparks, Beverley A.
2
Su, Na
2
Tasci, Asli D. A.
2
more ...
less ...
Published in...
All
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
2
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
3
Country-of-operation and brand images : evidence from the Chinese hotel industry
Lee, Seonjeong
;
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of contemporary hospitality management
29
(
2017
)
7
,
pp. 1814-1833
Persistent link: https://www.econbiz.de/10011777000
Saved in:
4
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
5
A customer-based brand equity model for upscale hotels
Hsu, Cathy H. C.
;
Oh, Haemoon
;
Assaf, A. Georges
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10009491840
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->