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~person:"Olson, Jerry C."
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Olson, Jerry C.
Boysen, Nils
30
Bohl, Martin T.
27
Engel, Christoph
26
Scholl, Armin
24
Thurik, Adriaan Roy
23
Schmid, Wolfgang
21
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20
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20
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18
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18
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17
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15
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15
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Working series in marketing research
28
Working papers in marketing
4
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2
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USB Cologne (EcoSocSci)
RePEc
3
ECONIS (ZBW)
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1
Ideas on integrating theory with information processing theory
Olson, Jerry C.
-
1980
Persistent link: https://www.econbiz.de/10004790156
Saved in:
2
Implications of an information processing approach to pricing
research
Olson, Jerry C.
-
1980
Persistent link: https://www.econbiz.de/10004790157
Saved in:
3
Encoding processes : levels of processing and existing knowledge structures
Olson, Jerry C.
-
1980
Persistent link: https://www.econbiz.de/10004790158
Saved in:
4
A strategic framework for developing and assessing political, social issue and corporate image advertising
Reynolds, Thomas J.
;
Westberg, Steven J.
;
Olson, Jerry C.
-
1994
Persistent link: https://www.econbiz.de/10004566090
Saved in:
5
A strategic approach to measuring advertising effectiveness
Reynolds, Thomas J.
;
Olson, Jerry C.
;
Rochon, John P.
-
1994
Persistent link: https://www.econbiz.de/10004566093
Saved in:
6
Consumption visions in consumer decision making
Phillips, Diane M.
;
Olson, Jerry C.
;
Baumgartner, Hans
-
1994
Persistent link: https://www.econbiz.de/10004566095
Saved in:
7
CLARIFYING THE CONFUSION REGARDING SALIENCE, IMPORTANCE, AND DETERMINANCE CONCEPTS IN MULTIATTRIBUTE ATTITUDE
RESEARCH
/ JERRY C. OLSON ; RAJESH KANWAR ; AYDIN MUDERRISOGLU
Olson, Jerry C.
;
KANWAR, RAJESH
;
MUDERRISOGLU, AYDIN
-
1979
Persistent link: https://www.econbiz.de/10004618419
Saved in:
8
Do cognitive responses mediate the effects of advertising content on cognitive structure?
Olson, Jerry C.
;
Toy, Daniel R.
;
Dover, Philip
-
1979
Persistent link: https://www.econbiz.de/10004790155
Saved in:
9
The importance of congitive processes and existing knowledge structures for understanding food acceptance
Olson, Jerry C.
-
1979
Persistent link: https://www.econbiz.de/10004790159
Saved in:
10
Consumers's nutrition knowledge : an information processing perspective
Olson, Jerry C.
;
Sims, Laura S.
-
1979
Persistent link: https://www.econbiz.de/10004790163
Saved in:
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