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~person:"Ozcan, Kerimcan"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
~type_genre:"Working Paper"
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Search: subject_exact:"Interactive media"
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Beziehungsmarketing
Online-Handel
Betriebliche Wertschöpfung
2
Customer integration
2
Interactive media
2
Interaktive Medien
2
Kundenintegration
2
Relationship marketing
2
Value creation
2
Co-creation
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Information technology
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Informationstechnik
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Interactional creation
1
Interactions
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Interactive platforms
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Social Web
1
Social web
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Technischer Fortschritt
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Technological change
1
creating value through interactions
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digitalized interactive platforms
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offerings
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value co-creation
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Ozcan, Kerimcan
Jiang, Zhenhui
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Ramaswamy, Venkatram
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Journal of business research : JBR
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ECONIS (ZBW)
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What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
2
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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