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~person:"Pérez, Andrea"
~person:"Verhoef, Peter C."
~subject:"Firmenimage"
~subject:"Kundenbindung"
~subject:"Messung"
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Search: subject_exact:"Kundentreue"
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Firmenimage
Kundenbindung
Messung
Consumer behaviour
5
Customer retention
5
Customer satisfaction
5
Konsumentenverhalten
5
Kundenzufriedenheit
5
Beziehungsmarketing
4
Relationship marketing
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Customers
2
Identification
2
Loyalty
2
Marketing management
2
Marketingmanagement
2
Satisfaction
2
Bank
1
Banking industry
1
CSR
1
CSR image
1
Confidence
1
Consumer confidence index
1
Corporate reputation
1
Customer Effort Score
1
Customer feedback metrics
1
Customer value
1
Emotion
1
Emotions
1
Financial services
1
Finanzdienstleistung
1
Firm performance
1
Inter-firm cooperation
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Kundenwert
1
Measurement
1
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1
Meta-analysis
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1
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Pérez, Andrea
Verhoef, Peter C.
Becker, Roman
7
Daschmann, Gregor
7
Ozuem, Wilson
5
Confente, Ilenia
4
Kreutzer, Ralf T.
4
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
4
Anaya-Sánchez, Rafael
3
Chen, Shu-Ching
3
Gouthier, Matthias
3
Hastenteufel, Jessica
3
Holland, Heinrich
3
Hollebeek, Linda D.
3
Langmann, Kristin
3
Orth, Ulrich R.
3
Palmatier, Robert W.
3
Pepels, Werner
3
Pätzmann, Jens
3
Ramaseshan, B.
3
Rogan, Michelle
3
Russo, Ivan
3
Seja, Christa
3
Sprott, David E.
3
Stock-Homburg, Ruth
3
Töpfer, Armin
3
Wang, Cheng Lu
3
Wong, IpKin Anthony
3
Aguilar-Illescas, Rocio
2
Akerlof, George A.
2
Aksoy, Lerzan
2
Al Balushi, Maha Khamis
2
Aldaihani, Faraj Mazyed Faraj
2
Allen, Cyrus
2
Almquist, Eric
2
Altenhain, Thomas
2
Anber Abraheem Shlash Mohammad
2
Arnold, Mark J.
2
Bachrach, Daniel G.
2
Bagozzi, Richard P.
2
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European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of service research : JSR
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
Saved in:
2
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
3
An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of business ethics : JOBE
129
(
2015
)
3
,
pp. 571-584
Persistent link: https://www.econbiz.de/10011295309
Saved in:
4
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
5
The effect of corporate associations on consumer behaviour
Pérez, Andrea
;
Salmones, María del Mar García de los
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
Saved in:
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