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~person:"Paesbrugghe, Bert"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
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Business-to-business marketing
Consumer behaviour
Selling
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Procurement
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Paesbrugghe, Bert
Svensson, Göran
12
Terho, Harri
9
Rangarajan, Deva
8
Rodríguez, Rocío
7
Schmitz, Christian
7
Adamson, Brent
6
Agnihotri, Raj
6
Alavi, Sascha
6
Høgevold, Nils M.
6
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Sharma, Arun
6
Habel, Johannes
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Høgevold, Nils
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Keränen, Joona
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Otero-Neira, Carmen
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Wieseke, Jan
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Borgh, Michel van der
4
Bush, Alan J.
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Friend, Scott B.
4
Lippold, Dirk
4
Maggioni, Isabella
4
Martin, Jennifer S.
4
Rodriguez, Michael
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Salonen, Anna
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Sridhar, Shrihari
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Andersson, Per
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Dixon, Matthew
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Geiger, Ingmar
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Grewal, Rajdeep
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Heinrich, Stephan
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Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of personal selling & sales management
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva
;
Sharma, Arun
;
Lyngdoh, Teidorlang
; …
- In:
Business horizons
64
(
2021
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
Saved in:
3
Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Journal of personal selling & sales management
40
(
2020
)
4
,
pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
Saved in:
4
Personal selling and the purchasing function : where do we go from here?
Paesbrugghe, Bert
;
Sharma, Arun
;
Rangarajan, Deva
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011936261
Saved in:
5
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
Saved in:
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