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~person:"Pakura, Stefanie"
~subject:"Marketing management"
~subject:"Öffentlichkeitsarbeit"
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Marketing management
Öffentlichkeitsarbeit
Social Web
5
Social web
5
Business start-up
4
Marketingmanagement
4
Public relations
4
Unternehmensgründung
4
Communication
3
Deutschland
3
Germany
3
Internal communication
3
Interne Kommunikation
3
Internet marketing
3
Kommunikation
3
Online-Marketing
3
Brand management
2
Erfolgsfaktor
2
Facebook
2
Markenführung
2
Social network
2
Soziales Netzwerk
2
Success factor
2
social media
2
start-ups
2
Absence of strategy
1
Brand Communications
1
Business Communication
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Causation
1
Communication management
1
Corporate reputation
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Effectuation
1
Entrepreneurs
1
Firm performance
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Firmenimage
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KMU
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Marketing Communications
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Public Relations
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Pakura, Stefanie
Saxton, Gregory D.
10
Scott, David Meerman
10
Pleil, Thomas
8
Etter, Michael
7
Guo, Chao
7
Lee, Jung Wan
6
Waters, Richard D.
6
Adeola, Ogechi
5
Camilleri, Mark Anthony
5
Haenlein, Michael
5
Loureiro, Sandra Maria Correia
5
Ozuem, Wilson
5
Romenti, Stefania
5
Ryan, Damian
5
Tindall, Natalie T. J.
5
Zerfaß, Ansgar
5
Bortree, Denise Sevick
4
Chan-Olmsted, Sylvia M.
4
Dennis, Charles
4
Hutchins, Amber L.
4
Karjaluoto, Heikki
4
Melanthiou, Yioula
4
Melewar, T. C.
4
Mero, Joel
4
Milne, George R.
4
Mohamed, Ehab K. A.
4
Rudeloff, Christian
4
Sutherland, Karen
4
Agnihotri, Raj
3
Bang, Nguyen
3
Barger, Victor A.
3
Becker, Kip
3
Beham, Frank
3
Bernoff, Josh
3
Coombs, W. Timothy
3
Crowther, David
3
Engel, Reinhard
3
Gomez, Lina M.
3
Grigore, Georgiana
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Published in...
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Conference proceedings Trends in Business Communication 2020
1
International journal of entrepreneurial venturing : IJEV
1
Journal of small business and entrepreneurship : JSBE
1
Review of managerial science : RMS
1
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ECONIS (ZBW)
4
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1
How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
2
It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian
;
Pakura, Stefanie
;
Eggers, Fabian
; …
- In:
Review of managerial science : RMS
16
(
2022
)
3
,
pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
Saved in:
3
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
4
Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie
;
Rudeloff, Christian
; …
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
5
,
pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
Saved in:
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