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~person:"Pappu, Ravi"
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Search: subject:"Brand equity"
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Brand equity
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Australia
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Brand valuation
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Branding geographic regions
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Finance
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Market-based valuation
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Quality
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Pappu, Ravi
Pike, Steven D.
6
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Valuing
brand
equity
of a geographic region
Brailsford, Tim
;
Dash, Stephen
;
Hutchinson, Marion R.
; …
-
2009
destination in Australia, and the results are consistent with a positive value of
brand
equity
in the key industries and are of a …
Persistent link: https://www.econbiz.de/10009483522
Saved in:
2
Does
brand
equity
vary between department stores and clothing stores? Results of an empirical investigation
Pappu, Ravi
;
Quester, Pascale G.
-
2008
Persistent link: https://www.econbiz.de/10009479537
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