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~person:"Parvinen, Petri"
~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Marketing management
9
Marketingmanagement
9
B-to-B-Marketing
8
Business-to-business marketing
8
Selling
7
Verkauf
7
Lieferantenmanagement
6
Supplier relationship management
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Firm performance
5
Finland
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Finnland
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Salespeople
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Verkaufspersonal
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Absatz
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Consumer behaviour
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Erfolgsfaktor
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Konsumentenverhalten
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New product development
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Produktentwicklung
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Relationship marketing
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Relationship orientation
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Sales
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Sales management
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Success factor
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Value creation
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Business model
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Customer value
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Geschäftsmodell
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Internet marketing
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Kundenwert
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New product launch
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Online-Marketing
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Pharmaceutical industry
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English
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Parvinen, Petri
Aspara, Jaakko
2
Jaakkola, Matti
2
Evanschitzky, Heiner
1
Frösén, Johanna
1
Hietanen, Joel
1
Juppo, Anne
1
Kajalo, Sami
1
Matikainen, Minna
1
Möller, K. E. Kristian
1
Mühlbacher, Hans
1
Rollins, Minna
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Terho, Harri
1
Tikkanen, Henrikki
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Vassinen, Antti
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Virtanen, Tatu
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
2
Journal of marketing management : MM
1
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ECONIS (ZBW)
5
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1
Is more capability always benefical for firm performance? : market orientation, core business process capabilities and business environment
Jaakkola, Matti
;
Frösén, Johanna
;
Tikkanen, Henrikki
; …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1359-1385
Persistent link: https://www.econbiz.de/10011585861
Saved in:
2
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
3
Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu
;
Parvinen, Petri
;
Rollins, Minna
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
Saved in:
4
Sales activity systematization and performance : differences between product and service firms
Parvinen, Petri
;
Aspara, Jaakko
;
Kajalo, Sami
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 494-505
Persistent link: https://www.econbiz.de/10009790089
Saved in:
5
Strategic marketing and business performance : a study in three European ‘engineering countries’
Jaakkola, Matti
;
Möller, K. E. Kristian
;
Parvinen, Petri
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1300-1310
Persistent link: https://www.econbiz.de/10008807125
Saved in:
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