Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Tatu Virtanen; Petri Parvinen; Minna Rollins
| Year of publication: |
2015
|
|---|---|
| Authors: | Virtanen, Tatu ; Parvinen, Petri ; Rollins, Minna |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 49-58
|
| Subject: | Sales performance | Sales management | Business-to-business marketing | Logistic regression | Mixed methods | B-to-B-Marketing | Verkauf | Selling | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Absatz | Sales | Vertrieb | Physical distribution | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530579