Artificial intelligence in business-to-business (B2B) sales process : a conceptual framework
Michael Rodriguez, Robert Peterson
| Year of publication: |
2024
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|---|---|
| Authors: | Rodriguez, Michael ; Peterson, Robert M. |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 4, p. 778-789
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| Subject: | AI | Artificial Intelligence | Sales | Sales performance | Sales process | Künstliche Intelligenz | Artificial intelligence | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Absatz | Vertrieb | Physical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00287-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138134