Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Michael Rodriguez, Haya Ajjan and Robert M. Peterson
| Year of publication: |
2016
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|---|---|
| Authors: | Rodriguez, Michael ; Ajjan, Haya ; Peterson, Robert M. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 3, p. 365-379
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| Subject: | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Industrie | Manufacturing industries | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2016.1170538 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011532976