The role of social CRM and its potential impact on lead generation in business-to-business marketing
Michael Rodriguez; Robert M. Peterson
| Year of publication: |
2012
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|---|---|
| Authors: | Rodriguez, Michael ; Peterson, Robert M. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 7.2012, 2, p. 180-193
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010002956