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~person:"Patterson, Anthony"
~person:"Yang, Xianyi"
~subject:"Spielwaren"
~type_genre:"Aufsatz in Zeitschrift"
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How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
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