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~person:"Paul, Justin"
~subject:"B2B marketing"
~subject:"systematic literature review"
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systematic literature review
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Meta-analysis and traditional systematic literature reviews : what, why, when, where, and how?
Paul, Justin
;
Barari, Mojtaba
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1099-1115
Persistent link: https://www.econbiz.de/10013280058
Saved in:
2
Key account management in B2B marketing : a systematic
literature
review
and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
3
Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.
;
Koles, Bernadett
;
Paul, Justin
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934
Saved in:
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