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~person:"Pauwels, Koen"
~person:"Reijmersdal, Eva A. van"
~subject:"Sponsoring"
~subject:"Zielgruppe"
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Sponsoring
Zielgruppe
Advertising effects
40
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21
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21
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15
Internet marketing
13
Online-Marketing
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Pauwels, Koen
Reijmersdal, Eva A. van
Hudders, Liselot
9
Bakir, Aysen
7
Buijzen, Moniek
7
Pelsmacker, Patrick de
7
Rozendaal, Esther
7
Marwitz, Christian
6
Woisetschläger, David
6
Breuer, Christoph
5
Evans, Nathaniel J.
5
Mazodier, Marc
5
Nufer, Gerd
5
An, Soontae
4
Boerman, Sophie C.
4
Carrillat, François A.
4
Cauberghe, Veroline
4
Cobbs, Joe
4
Cornwell, T. Bettina
4
De Jans, Steffi
4
Dens, Nathalie
4
Quester, Pascale
4
Rumpf, Christopher
4
Stafford, Marla Royne
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
Astous, Alain d'
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dudzik, Thade
3
Esch, Franz-Rudolf
3
Galeotti, Andrea
3
Grohs, Reinhard
3
Gröppel-Klein, Andrea
3
Hoy, Mariea Grubbs
3
Huh, Jisu
3
Kulczynski, Alicia
3
Leng, Ho Keat
3
Nicolini, Valentina
3
Nitschke, Axel
3
Pepall, Lynne
3
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International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
European journal of marketing : EJM
1
Psychology & marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
9
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
3
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
4
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
5
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
6
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
7
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
8
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
9
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
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