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~person:"Payne, Adrian"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
)
-
2003
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001724841
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Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
);
Rapp, Reinhold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001355319
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