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~person:"Pearson, Sarah"
~person:"Zigmond, Dan"
~subject:"Fernsehwerbung"
~type:"article"
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Fernsehwerbung
Media usage
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Mediennutzung
4
Television advertising
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Pearson, Sarah
Zigmond, Dan
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Journal of advertising research
2
International journal of internet marketing and advertising : IJIMA
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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Assessing a new advertising effect : measurement of the impact of television commercials on internet search queries
Zigmond, Dan
;
Stipp, Horst
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10003991905
Saved in:
2
Measuring advertising quality on television : deriving meaningful metrics from audience retention data
Zigmond, Dan
;
Dorai-Raj, Sundar
;
Interian, Yannet
; …
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10003923953
Saved in:
3
PVRS and advertising exposure : a video ethnographic study
Pearson, Sarah
;
Barwise, Patrick
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 386-399
Persistent link: https://www.econbiz.de/10003775208
Saved in:
4
PVRs and advertising exposure : a video ethnographic study
Pearson, Sarah
;
Barwise, Patrick
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 93-113
Persistent link: https://www.econbiz.de/10003560322
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