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~person:"Pelsmacker, Patrick de"
~person:"Reijmersdal, Eva A. van"
~subject:"Auskunftspflicht"
~subject:"Children"
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Auskunftspflicht
Children
Fernsehwerbung
19
Television advertising
19
Advertising effects
14
Werbewirkung
14
Product Placement
8
Product placement
8
Belgien
7
Belgium
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Consumer behaviour
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Fernsehprogramm
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Konsumentenverhalten
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Television programme
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Brand management
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Interactive media
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Interaktive Medien
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Markenführung
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Advertising
3
Computerspiel
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Corporate disclosure
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Kinder
3
Target group
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Unternehmenspublizität
3
Video game
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Werbung
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Zielgruppe
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Brand image
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Disclosure regulation
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Markenimage
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Psychology of advertising
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Public relations
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Sponsoring
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Sponsorship
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Werbepsychologie
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brand placement
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Öffentlichkeitsarbeit
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Advergames
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Analysis of variance
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Pelsmacker, Patrick de
Reijmersdal, Eva A. van
Bakir, Aysen
7
Grossman, Michael
5
Harris, Jennifer L.
4
Rashad, Inas
4
Chou, Shin-Yi
3
Hudders, Liselot
3
Kelly, Inas
3
Kelly, Inas Rashad
3
Terlutter, Ralf
3
Aitken, Robert
2
Andreeva, Tatʹjana B.
2
Andreyeva, Tatiana
2
Bijmolt, Tammo H. A.
2
Brocato, E. Deanne
2
Cauberghe, Verolien
2
Chou, Shin-yi
2
Dens, Nathalie
2
Gentile, Douglas A.
2
Huang, Rui
2
Ji-Song, Mindy
2
Laczniak, Russell N.
2
Maier, Julia A.
2
Oates, Caroline
2
Palan, Kay M.
2
Panic, Katarina
2
Priya, Pankaj
2
Robertson, Kirsten
2
Soni, Pavleen
2
Spielvogel, Julia
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Thyne, Maree
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Verhellen, Yann
2
Waiguny, Martin
2
Watkins, Leah
2
Abou Seido, Noor O.
1
Ahn, Jungsun
1
Al Zain, Abdulaziz A.
1
Andronikidis, Andreas I.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of promotion management : JPM
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
3
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
4
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
5
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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