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~person:"Pelsmacker, Patrick de"
~person:"Vuchelen, Jozef"
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Belgien
101
Belgium
101
Advertising effects
16
Werbewirkung
16
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10
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10
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9
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9
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Pelsmacker, Patrick de
Vuchelen, Jozef
Cockx, Bart
131
Rycx, François
102
Konings, Jozef
87
Dhyne, Emmanuel
85
Fuss, Catherine
82
Decoster, André
70
Jousten, Alain
61
Tojerow, Ilan
58
Van der Linden, Bruno
58
Veugelers, Reinhilde
57
Vandenbussche, Hylke
56
Schokkaert, Erik
50
Du Caju, Philip
49
Perelman, Sergio
45
Plasman, Robert
45
Maes, Ivo
44
Deschamps, Robert
43
Kegels, Chantal
43
Lefebvre, Mathieu
43
Mion, Giordano
43
Van Beveren, Ilke
43
Abraham, Filip
42
Sleuwaegen, Leo
42
Buyst, Erik
41
Deloof, Marc
41
Degryse, Hans
40
Pestieau, Pierre
38
De Borger, Bruno L.
37
Van Hulle, Cynthia M.
37
Dejemeppe, Muriel
35
Rycx, Francois
35
Vermeulen, Philip
34
Proost, Stef
33
Vandenberghe, Vincent
33
Sels, Luc
32
Bernard, Andrew B.
29
Michel, Bernhard
29
Rompuy, Paul van
29
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Bulletin de documentation / Service Public Fédéral Finances, Service d'Etudes et de Documentation
18
Cahiers économiques de Bruxelles
12
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
10
Tijdschrift voor economie en management
5
Belgian journal of operations research, statistics and computer science
3
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
3
Revue de la banque
3
Applied economics
2
Journal of advertising research
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
Actueelreeks / Davidsfonds
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Banks, financial markets and monetary policy
1
Breaking new ground in theory and practice
1
Brussels economic review
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Economics & politics
1
Engaging consumers through branded entertainment and convergent media
1
European economic review : EER
1
Gestion 2000
1
Handbook of research on international advertising
1
Journal of business and psychology
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Liber amicorum Willy De Clercq
1
National tax journal
1
Openbare uitgaven : zin en omvang van de overheidsuitgaven ; publikatie van de Stichting Instituut voor Onderzoek van Overheidsuitgaven te 's-Gravenhage
1
Referaten. - 1987. - 892 S.
1
Revue d'économie industrielle
1
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ECONIS (ZBW)
101
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1
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
2
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
3
The formation of usage intention of electric cars : a comparative study of Denmark,
Belgium
, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
4
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
5
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
6
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
7
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
8
Export intensity and the competitive intelligence of exporting companies : evidence from
Belgium
and South Africa
Cuyvers, Ludo
;
Dumont, Michel
;
Viviers, Wilma
; …
-
2006
Persistent link: https://www.econbiz.de/10003388805
Saved in:
9
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
10
Response to probability markers in advertising of hedonic and utilitarian services in
Belgium
and Croatia
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 3-16)
.
2012
Persistent link: https://www.econbiz.de/10009748181
Saved in:
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