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~person:"Pelsmacker, Patrick de"
~person:"Zentes, Joachim"
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Search: subject:"Werbung"
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Advertising effects
33
Werbewirkung
33
Advertising
29
Werbung
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Consumer behaviour
20
Konsumentenverhalten
20
Internet marketing
14
Online-Marketing
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Brand management
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Psychology of advertising
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Viral marketing
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Bibliometrics
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Pelsmacker, Patrick de
Zentes, Joachim
Gierl, Heribert
52
Eisend, Martin
48
Taylor, Charles Raymond
48
Okazaki, Shintaro
37
Dens, Nathalie
32
Kaiser, Harry M.
30
Mueller, Barbara
28
Huh, Jisu
27
Septianto, Felix
27
Yoon, Sukki
27
Dahlén, Micael
26
Diehl, Sandra
26
Yoon, Hye Jin
26
Reijmersdal, Eva A. van
25
Stafford, Marla Royne
25
Tucker, Catherine
25
Bellman, Steven
24
Reid, Leonard N.
24
Terlutter, Ralf
24
Douglas, Susan P.
23
Dwivedi, Yogesh Kumar
23
Samiee, Saeed
23
Ford, John B.
22
Laroche, Michel
22
Pitt, Leyland F.
22
Rosengren, Sara
22
Skiera, Bernd
22
Diamantopoulos, Adamantios
21
Law, Chun Hung Roberts
21
Manrai, Ajay K.
21
Goldfarb, Avi
20
Malthouse, Edward C.
20
Wilbur, Kenneth C.
20
Chan, Kara
19
Choi, Yung Kyun
19
Esch, Franz-Rudolf
19
Hudders, Liselot
19
Ko, Eunju
19
Koslow, Scott
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International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising research
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
European journal of marketing : EJM
1
Handbook of research on international advertising
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Marketing im Dialog : neue Herausforderungen an die marktorientierte Führung ; Dokumentation des 4. Münsteraner Marketing-Sysmposiums "Marktorientierte Führung im Umbruch - neue Herausforderungen an das Marketin" aus Anlaß des 25-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 15. Oktober 1994
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
Revue d'économie industrielle
1
The SAGE handbook of marketing ethics
1
The journal of brand management : an international journal
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
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ECONIS (ZBW)
66
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Parental mediation of children's exposure to online media and advertising
Pelsmacker, Patrick de
;
Daems, Kristien
;
Moons, Ingrid
- In:
The SAGE handbook of marketing ethics
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012304835
Saved in:
3
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
4
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
5
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
6
How and when personalized advertising leads to brand attitude, click, and WOM intention
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10013362241
Saved in:
7
The effects of brand placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
8
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
9
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
10
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
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