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~person:"Pelsmacker, Patrick de"
~subject:"Experten"
~subject:"Innovation management"
~subject:"Social web"
~subject:"Wissensmanagement"
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Experten
Innovation management
Social web
Wissensmanagement
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Advertising effects
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Expert review
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Film industry
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Filmwirtschaft
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Inconsistent content
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Markenführung
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Markenimage
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Product Placement
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Pelsmacker, Patrick de
Vinerean, Simona
3
Abraham, Jocelyne
2
Barnard, Brian
2
Binz-Scharf, Maria Christina
2
Dens, Nathalie
2
Dolfsma, Wilfred
2
Morin, Lucie
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Raimann, Jörg
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Saulquin, Jean-Yves
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Soparnot, Richard
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Akçura, M. Tolga
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Al-Zu'bi, Zu'bi
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Allen, B. J.
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Artyukhova, Nadiia
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Azmi, M. Al
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Barrio-García, Salvador del
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1
Casado-Díaz, Ana B.
1
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Chmielewski, Krzysztof J.
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Journal of electronic commerce research : JECR
2
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ECONIS (ZBW)
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Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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