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~person:"Penz, Elfriede"
~person:"Stumpf, Stephen A."
~subject:"Brazil"
~subject:"Meinung"
~subject:"Mexiko"
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Search: subject_exact:"Fälschung von Markenprodukten"
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Penz, Elfriede
Stumpf, Stephen A.
Chaudhry, Peggy E.
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Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
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ECONIS (ZBW)
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Consumer complicity across emerging markets
Chaudhry, Peggy E.
;
Hill, Ronald Paul
;
Stumpf, Stephen A.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 223-239)
.
2011
Persistent link: https://www.econbiz.de/10009377901
Saved in:
2
Fake: can business stanch the flow of counterfeit products?
Stumpf, Stephen A.
;
Chaudhry, Peggy E.
;
Perretta, Leeann
- In:
Journal of business strategy
32
(
2011
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10008988942
Saved in:
3
Country matters : executives weigh in on the causes and counter measures of counterfeit trade
Stumpf, Stephen A.
;
Chaudhry, Peggy E.
- In:
Business horizons
53
(
2010
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003981059
Saved in:
4
Voluntary purchase of counterfeit products : empirical evidence from four countries
Penz, Elfriede
;
Schlegelmilch, Bodo B.
;
Stöttinger, Barbara
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10003890677
Saved in:
5
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
6
Product counterfeiting in China : managerial perceptions of supplier and buyer interest in counterfeit goods and the probable effectiveness of corporate anti-counterfeiting actions
Chaudhry, Peggy E.
;
Stumpf, Stephen A.
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 189-212)
.
2007
Persistent link: https://www.econbiz.de/10003578432
Saved in:
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