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~person:"Peter, Jerome Paul"
~subject:"Marketing management"
~type_genre:"Glossar enthalten"
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Marketing management
Consumer behaviour
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Konsumentenverhalten
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Marketingmanagement
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Glossar enthalten
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Peter, Jerome Paul
Kotler, Philip
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
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2
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
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3
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2008
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
Saved in:
4
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
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