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~person:"Petersen, J. Andrew"
~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Book section"
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Handbook of research on customer equity in marketing
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ECONIS (ZBW)
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Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
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